Project North Star Cycling
Partner With Us
Founding Season · Building for 2027

Canada's newest
women's cycling team

From the velodrome to the Grand Tours — Project North Star is assembling a Canadian women's road, track and cyclo-cross squad to carry the maple leaf into the world's fastest-growing sport. Roster, staff and founding partner group are being built now for the 2027 season.

Partner With the Team Rider Enquiries
Programme Status
ROSTER 14–16 rider squad — recruitment open PARTNERS Founding tier positions available UCI Women's WorldTeam registration pathway underway STAFF Sport director & performance hires in progress BASE Canadian service course in planning ROSTER 14–16 rider squad — recruitment open PARTNERS Founding tier positions available UCI Women's WorldTeam registration pathway underway STAFF Sport director & performance hires in progress BASE Canadian service course in planning
Market Context · Women's WorldTour
25.7M
Live broadcast viewers — Tour de France Femmes
148M
Total hours watched (+80% year over year)
4th
Most-followed women's sport globally
70%
Spring Classics viewership surge YoY

Sector figures for women's professional road cycling, drawn from published broadcast and audience reporting for the 2024–2025 seasons. These describe the category, not Project North Star performance.

01 — Our Programs

Three disciplines, one squad

The Development Pathway →
Road
Route
Track
Piste
Cyclo-cross
Cyclo-cross
Tier-1 · CAD $6–7M Programme
02 — The Pro Team

Built for the pinnacle of women's WorldTour racing

The planned roster — 14 to 16 riders — is designed to contest every Grand Tour and Spring Classic on the calendar. For a partner that means multi-hour, uninterrupted exposure in the 4th most-followed women's sport on earth, reaching a fast-growing, near gender-equal and highly active global audience.

25+ hrs
Live logo placement / Grand Tour
44%
Female fan base — near gender parity
73%
Of fans active in sport & fitness
+300%
Growth in social video views

Category benchmarks for UCI Women's WorldTour teams — the exposure model this programme is built against.

03 — Canadian Race Landscape

Major Canadian events

The domestic calendar our riders come through and race around. Team participation is confirmed season by season — these are not Project North Star events.

12
Jul
Canadian Road Championships
Edmundston, NB
Road
02
Aug
UCI MTB World Cup
Mont-Sainte-Anne, QC
MTB
23
Aug
National Track Championships
Milton, ON
Track
14
Sep
BMX Supercross Final
Calgary, AB
BMX
05
Oct
Cyclo-cross National Series
Victoria, BC
CX
04 — Season Objectives

Building for 2027

Where the programme stands today.

01
Founding partner group
Open — tier positions available
02
Rider roster — 14 to 16 contracts
Recruiting for 2027
03
UCI Women's WorldTeam registration
In preparation
04
Sport director & performance staff
Shortlisting
05
Equipment & service course
Supplier discussions
View Partnership Tiers →
05 — Premier International UCI 1.1 Feature UCI Feature Layer

Tour de Gatineau & Chrono Gatineau

The Tour de Gatineau is Canada's premier international UCI 1.1 professional women's road cycling event, serving as a critical North American warm-up for the UCI Road World Championships.

Official Race Hub →
Quebec's WorldTour Springboard
UCI 1.1 WWT
UCI Classification
Elite Women's Pro Status
Gatineau QC
Location & Terrain
Downtown & Gatineau Park
20.4km
Chrono Gatineau (ITT)
Flat, high-speed urban circuits
121.3km
Road Race Format
Gatineau Park + city loops
Tour de Gatineau peloton racing through Gatineau Park
UCI 1.1 Race Feature Video In Production
Tour de Gatineau Race Reel
Official Race Video Coming Soon
Broadcast & Race Archives
FloBikes Live Broadcast & YouTube Race Archives
Integration Stack Strategy

The Road & Criterium Progression Architecture

Project North Star Cycling couples domestic racing foundation with elite international testing. Mounting the Tour de Gatineau directly over Lachine demonstrates how our athletes transition from high-cadence urban criteriums to world-class UCI circuit pacing.

UCI Feature Layer Tour de Gatineau (UCI 1.1) — Premier North American World Championships warm-up
Foundation Layer Mardis cyclistes de Lachine — Quebec's historic high-speed criterium tradition (directly below)
Historical Champions Palmarès

Tour de Gatineau Winners (2023–2026)

8 Official Titles
Year Event / Race Winner Team / Nation
2026 Chrono Gatineau (ITT) Marlen Reusser Switzerland
2026 Tour de Gatineau (Road Race) Steffi Häberlin Swiss Cycling
2025 Chrono Gatineau (ITT) Grace Brown Australia
2025 Tour de Gatineau (Road Race) Letizia Paternoster Liv AlUla Jayco
2024 Chrono Gatineau (ITT) Grace Brown Australia
2024 Tour de Gatineau (Road Race) Letizia Paternoster Liv AlUla Jayco
2023 Chrono Gatineau (ITT) Amber Neben United States
2023 Tour de Gatineau (Road Race) Megan Jastrab Team DSM-Firmenich
← Scroll table horizontally on mobile for full palmarès →
Course Profiles & Technical Breakdown
Chrono Gatineau (ITT)
20.4 KM Individual Time Trial

Staged on flat, high-speed urban circuits through downtown Gatineau. Features technical ninety-degree corners requiring aerodynamic precision and power modulation at 48+ km/h average speeds.

Tour de Gatineau (Road)
121.3 KM Road Circuit Race

Features demanding laps climbing into scenic Gatineau Park before plunging into fast downtown city circuits. Generates selective breakaways and explosive sprint finishes among WorldTour professionals.

Talent Pipeline & World Championships Readiness

Operating as the premier women's stage in North America, the Tour de Gatineau attracts world-class national teams and UCI Women's WorldTour squads prepping for the UCI Road World Championships. Project North Star Cycling leverages Gatineau as a direct graduation benchmark for our development roster to measure against Olympic champions and global WorldTour winners.

Race Footage
06 — Quebec Criterium Tradition Foundation Layer

Lachine Criterium Finale

Results
FINALE 1ST  Justine Thomas — Higherdose Renova · 32:38 FINALE 2ND  Camille Desrochers Laflamme — SpeedBlock-Terun Cycling FINALE 3RD  Elissa Proulx — ECF SEASON CHAMPION  Victoria Dupont — Les Régis PB Automax · 410 PTS 2ND OVERALL  Élodie Malois — Nord Devo · 230 PTS 3RD OVERALL  Julie Lacourcière — Les Régis PB Automax · 218 PTS U17 FINALE & OVERALL  Laurie Ouellet — CC Boucherville U15 FINALE  Lea-Rose Lefort — Équipe Vélo Mauricie U15 OVERALL  Billie Albisser — Espoirs Laval FIELD  42 starters · 30 finishers COURSE  1.61 km loop · 15 laps · 24.15 km

On Tuesday, August 4, 2026, the 46th edition of Les Mardis cyclistes de Lachine closed out ten weeks of summer racing at Parc LaSalle. For its 46th year the series added a dedicated women's peloton — announced on International Women's Day — expanding each Tuesday night from three races to four, with junior and senior women given their own start at 18:25 alongside new U15 and U17 fields.

The course is a flat, fast 1.61 km loop with four sharp 90-degree left turns — a circuit that rewards positioning over patience. Forty-two women started the finale; thirty finished it, covering 15 laps for 24.15 km in 32 minutes and 38 seconds.

Justine Thomas (Higherdose Renova) took the win from Camille Desrochers Laflamme and Elissa Proulx, all three given the same time. Victoria Dupont crossed fourth on the night — and it was enough. Her 410 points across the ten weeks took the overall title by a margin of 180. This is the level Project North Star is being built to feed, and the racing our Junior and U23 pipeline is designed to graduate riders from.

24.15km
Race Distance
32:38
Winning Time
42/30
Starters / Finishers
46th
Edition of the Series
Stage 10 and final cumulative results via FQSC and Les Mardis cyclistes de Lachine. The series returns in summer 2027.
07 — The Grassroots Pipeline

True legacy is built from the ground up

Alongside the pro roster, our Junior & Under-23 Development Program is being built to carry the next generation of Canadian women's cycling — from first race to first pro contract.

Find

Talent Identification

Scouting and recruiting top junior talent nationwide, with elite coaching, testing and mentorship from day one. Rider enquiries are open now.

Build

The Pathway to the Pros

Our U23 program will bridge regional racing and the WorldTour — the calendar, mechanical support and experience to turn professional.

Invest

Shared Responsibility

A powerful grassroots narrative for partners: direct investment in youth development, female empowerment and healthy living.

08 — Newsroom

Programme announcements

Media Enquiries →
Partnerships
Jul 2026

Founding partner positions open for the 2027 season

Roster
Jul 2026

Rider enquiries now open for the 2027 squad

Development
Jul 2026

Junior & U23 pathway takes shape for 2027

09 — WorldTour Calendar

2027 Women's WorldTour calendar

Indicative calendar based on the current UCI Women's WorldTour schedule. Dates and events are provisional until the UCI publishes the 2027 season.

26 WorldTour Races
UCI Women's WorldTour
The Pinnacle of Global Racing
26 prestigious events across 11 nations — carrying Canadian racing to the world's biggest stage.
22-24 Jan Santos Tour Down Under
Australia
30 Jan Mapei Cadel Evans Great Ocean Road Race
Australia
3-6 Feb UAE Tour Women
UAE
27 Feb Omloop Nieuwsblad
Belgium
6 Mar Strade Bianche Donne
Italy
14 Mar Trofeo Alfredo Binda – Cittiglio
Italy
20 Mar Milano-Sanremo Women
Italy
25 Mar Ronde van Brugge – Tour of Bruges
Belgium
28 Mar In Flanders Fields – In Wevelgem
Belgium
31 Mar Dwars door Vlaanderen
Belgium
4 Apr Ronde van Vlaanderen
Belgium
11 Apr Paris-Roubaix Femmes Hauts-de-France
France
18 Apr Amstel Gold Race Ladies Edition
Netherlands
21 Apr La Flèche Wallonne Femmes
Belgium
25 Apr Liège-Bastogne-Liège Femmes
Belgium
14-16 May Itzulia Women
Spain
20-23 May Vuelta a Burgos Feminas
Spain
29 May-6 Jun Giro d’Italia Women
Italy
12 Jun Copenhagen Sprint
Denmark
16-20 Jun Tour de Suisse Women
Switzerland
30 Jul-7 Aug Tour de France Femmes avec Zwift
France
11-15 Aug Lloyds Tour of Britain Women
Great Britain
21 Aug Classic Lorient Agglomération
France
10-12 Sep Tour de Romandie Féminin
Switzerland
TBC Vuelta España Femenina by Carrefour.es
Spain
12-14 Oct Tour of Chongming Island
China
Partner With Us

Put your brand at the front of the race

Become a founding partner of a Tier-1 Women's WorldTour programme and own multi-hour broadcast exposure across the world's fastest-growing sport — while investing directly in youth development and Canadian women's sport. Every position below is currently open.

Explore Partnership Stack Contact Executive Board
Partnerships Team
partnerships@projectnorthstarcycling.ca
Partnership Stack · Founding Season

Building Canada's Premier Women's WorldTour Franchise

Annual Cash Target
CAD $7,000,000
Base Supplier Tier
CAD $50,000
Positions Open
22 of 22
All Positions Open

Project North Star is in its founding season. Every position below is unallocated, and category exclusivity is available to founding partners across all four tiers.

Tier 1 — Premier Naming Rights & Title Partners
2 Positions · CAD $4,500,000 Total
CAD $3,000,000 / yr
Global Co-Title
● Available
Global Co-Title Naming & Primary Jersey Anchor

Naming rights on the team identity — Project North Star – [Your Brand] Cycling — with dominant jersey chest, back and side-panel real estate across all 26 WorldTour events including the Tour de France Femmes.

Ideal Partner Profile: National or global consumer brand seeking sustained, high-frequency broadcast presence
Brand Activation: Team fleet, podium backdrops, international broadcast leadership
Category Exclusivity: Full — no competing brand in any tier
CAD $1,500,000 / yr
National Title
● Available
Official Canadian Title & Consumer Partner

The Canadian title position, carrying exclusive branding across team bidons, feed-zone musettes, cooling vests and athlete nutrition infrastructure, plus secondary jersey placement.

Ideal Partner Profile: Canadian brand with a national distribution and provenance story
Brand Activation: Bidon & feed-zone branding, recovery station placement, domestic activation rights
Category Exclusivity: Full within category
Tier 2 — Major Corporate Kit Partners
CAD $350k/yr · 4 Positions (CAD $1.4M)
Official Airline & Freight
● Available

Global flight credits, priority bike cargo handling and international freight for a full European race block.

Kit Location: Lower Back Bib Shorts & Travel Outerwear
Next-Gen Talent Pipeline
● Available

Naming rights on the Junior & U23 development program — a direct talent identification pathway for young Canadian women.

Kit Location: Upper Jersey Sleeve & Shoulder Panels
Official Financial Services Partner
● Available

Category-exclusive placement tied to the team's Canadian consumer story and rider financial-literacy programming.

Kit Location: Rear Jersey Panel
Official Technology Partner
● Available

Data, connectivity or performance-analytics placement across the race truck, team car and rider telemetry program.

Kit Location: Jersey Side Panels
Tier 3 — Technical & Equipment
CAD $150k + VIK · 3 Positions
Official Frame Supplier
● Available

64 WorldTour road and time-trial framesets across the pro and development squads (approx. CAD $680k value-in-kind).

Branding: Fork, Chainstay & Chest Logo
Official Apparel & Gear
● Available

Custom aerodynamic speedsuits, helmets and fan replica commercial race kits (approx. CAD $320k value-in-kind).

Branding: Kit Collar, Sleeves & Replica Merchandising
Official Nutrition & Recovery
● Available

Race and training nutrition, hydration and recovery provisioning across the full season for both squads.

Branding: Bidon, Musette & Recovery Station
Tier 4 · Official Suppliers
CAD $50,000 Entry Level

Accessible entry point for mid-market Canadian and international brands. 13 positions available, yielding CAD $650,000 in total annual support.

Includes: Bib side panel logo, digital media kit, VIP passes
Value-In-Kind Blueprint
CAD $1,230,000 Target

Direct equipment provisioning designed to eliminate capital expenditure across framesets (CAD $680k), apparel (CAD $320k), freight (CAD $180k) and trainers, nutrition & ecosystem tech (CAD $50k).

Offsets core operational budget
Community Tier
Club North Star

Micro-tier supporter funding (CAD $100–$1,500+) letting Canadian enthusiasts co-sponsor the team directly. Opening alongside the founding partner group.

Wall of Honour, private townhalls, supporter cap
Request the full partnership deck

The complete prospectus covers budget structure, broadcast valuation, activation rights and the season-by-season build plan. Available on request to qualified partners.

Request the Deck →
Rider Pathway · 2027 Roster

We are building the roster now

Project North Star is recruiting 14 to 16 riders for its founding professional season, alongside a Junior and Under-23 development group. We are looking for Canadian women across three profiles.

All-Rounder / Classics

Riders with U23 or elite results on hard, punchy terrain and the engine to hold a full Spring Classics block.

Climber / GC

Stage-race riders with high sustained power on long climbs, targeting general classification or mountains competitions.

Track & Endurance Crossover

Team pursuit and endurance riders combining a velodrome program with a road calendar on the pathway to LA 2028.

Rider & agent enquiries

Riders, agents and national coaches are welcome to get in touch. Please include a rider CV, recent results and a current power profile.

Riders are announced publicly only once contracts are signed.

Rider Enquiries →